01
When a buyer cannot secure suitable supply
Real demand is more than expressed interest. The requirement should connect to an economic end use, a knowable specification, procurement authority and a lawful payment path.
Supply must exist or be reasonably createable, and direct procurement must be failing for an identifiable reason that could support a defensible EQZW role.
Common constraints: concentration, qualification, specification mismatch, fragmentation, access, timing, finance or route design.